The Kelter Center wanted to completely reposition itself - long known as a leader in helping children learn, its marketing materials were academic and staid.
The brand positioning needed to resonate with children and parents alike. We chose an owl to represent wisdom, learning and trust. The color palette is playful but not cliche. We developed a set of icons and symbols that were applied through out the branding efforts. Stickers were made so that they could be applied to folders, papers, brochures, envelopes and most importantly used by the students themselves.
