We recently completed production on a commercial campaign airing in Europe called "SPY". We were approached out of Japan to concept, write, direct and post the campaign. Having a rich history in commercial and content creation allowed us to innovate in some new and exciting ways.
Strategy, Branding, Content, Film
The client came to us based on some past commercial work they had seen and wanted someone to bring a fresh sensibility to the European Market. At the same time the budget was fixed and required an innovative approach to production.
We presented several different directions that delivered on their goals. We were faced with the challenge of shooting in low light conditions in order to capture the action, pace and feel we wanted. We shot using Canon 7D DSLR's which allowed us to move quickly and shoot the entire spot in one long night.
To the left are our original "mood boards" that captured the action packed and mysterious vibe we were going for.
Below are the boards that were sent to the client in Japan.
If you would like to read more about how we shot and finished the campaign, click here.
