At the cross roads of Wilshire Blvd and Rodeo Drive, The Four Seasons Beverly Wilshire is one of worlds most iconic hotels (remember Pretty Woman?). Their Blvd Restaurant, a renowned “power broker” hang out for the entertainment industry, was looking to rebrand online. We were tasked with capturing the ambiance, spirit and quality of the locale while also highlighting the restaurants renowned Chef, Perfecto Rocher.
Strategy, Web, Photography
The Blvd wanted to emphasize that it is indeed a stand alone restaurant while embracing both the local community and the worldly Four Seasons guests. We needed to somehow capture a sense of timelessness and “nowness” in the same site.
Since our concept was so reliant on photography, AVM creative director Seth Epstein shot all of the photography while also overseeing the design and build of the site. We chose to build the site in WordPress to allow the client to easily update content seasonally.
