We recently completed production on a commercial campaign airing in Europe called "SPY". We were approached out of Japan to concept, write, direct and post the campaign. Having a rich history in commercial and content creation allowed us to innovate in some new and exciting ways.

Services:

Strategy, Branding, Content, Film

Process

To the left are our original "mood boards" that captured the action packed and mysterious vibe we were going for.

Below are the boards that were sent to the client in Japan.

If you would like to read more about how we shot and finished the campaign, click here.

Network Hardware Resale is the worlds largest reseller of new and used Cisco equipment. With offices in Santa Barbara, New York, London, Amsterdam and Singapore, NHR speaks with clients around the globe daily, yet few customers knew of their reach, scale and capabilities.

We were brought in to help reposition the brand in the mind of consumers. We did a series of branding workshops to more clearly articulate a brand positioning consistent with where they plan to be in 3 years. Out of the branding work, we did a site "refresh" (seen below) in addition to a complete site audit and entirely new site architecture. In addition, we worked closely with a technical partner to rebuild the site from the ground up.

And because of our expertise in film and branding, we also took on creating a series of films which we shot around the globe. The films capture the culture and vision of the company - and are being used by the sales teams, at trade shows and on their website.

The outcome from all of the work?  Clients who had worked with NHR for years, saw them through new eyes and increased spending. Clients that had never considered NHR as a viable alternative to their existing channels, are doing business with NHR.

The Designs

The AVM was approached by legendary wine man Charles Banks about repositioning a vineyard out of South Africa, Tulbaugh Mountain Vineyards. We worked with Charles team on naming, brand positioning, logo, bottle label design, web design and identity design.

Fable, as the name suggests, is a wine label meant to inspire conversation - each bottle is named after a South African fable which is shared on the back of each label.

The clients wanted the brand to capture the spirit of a travel journal - as well as embrace the color palette of the locale. We chose to create a layered, painterly, pen and ink journal look reminiscent of Peter Beard's journals. Everything about the brand is adventurous - the way the label is slanted to the way the site navigates...left to right.

The project was a great collaboration and we can't wait to drink from the first finished bottle!

Package Designs

Web Designs

SocialStay is a mobile start-up, Co-Founded by Seth Epstein (The AVM's Catalyst) - Focused on the hospitality industry, SocialStay provides a turn-key enterprise mobile solution to hotels, events and trade shows. Leveraging our deep expertise in branding, design, film and web development,  SocialStay is the opportunity for us to "walk our talk".

SocialStay is currently in beta (as of May 2011) and an invite only platform.

We will share much more work once its publicly available.