The AVM was approached by legendary wine man Charles Banks about repositioning a vineyard out of South Africa, Tulbaugh Mountain Vineyards. We worked with Charles team on naming, brand positioning, logo, bottle label design, web design and identity design.
Fable, as the name suggests, is a wine label meant to inspire conversation - each bottle is named after a South African fable which is shared on the back of each label.
The clients wanted the brand to capture the spirit of a travel journal - as well as embrace the color palette of the locale. We chose to create a layered, painterly, pen and ink journal look reminiscent of Peter Beard's journals. Everything about the brand is adventurous - the way the label is slanted to the way the site navigates...left to right.
The project was a great collaboration and we can't wait to drink from the first finished bottle!
Package Designs
