Dermalogica was looking for a site overhaul to begin to take advantage of video, online education and social networking.
Dermalogica is a professional product sold only through their professional network. Connecting with and educating their worldwide network of professionals was an important part of their strategy. We ultimately did not end up winning the pitch but we loved the work and are big fans of Dermalogica.
Strategy, Branding, Content, Film/Motion, Web
The Dermalogica Site pitch allowed us to exercise our love of clean, elegant design paired with highly functional architecture. 3 different products cycled in the "billboard area" while video education, a newer feature was at the top of our 3 entry buckets.
We incorporated a visual drop down menu to help users more quickly identify the product users were looking for instead of having to open the link hoping to have chosen the right product.
The goal was to create an intuitive site that was highly visual and easy to navigate.
We executed a 360 degree strategy for a upstart nutraceutical company called Beingwell. We named the company, the product lines, designed packaging, logomarks and collateral, wrote/ directed the television campaigns in addition to their web presence.
The television campaigns were national direct response commercials and great experience in writing spots that drive specific action.
